課程名稱 |
國際流通管理 International Distribution Management |
開課學期 |
100-1 |
授課對象 |
管理學院 國際企業學系 |
授課教師 |
趙義隆 |
課號 |
IB5045 |
課程識別碼 |
724 U4300 |
班次 |
|
學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期四2,3,4(9:10~12:10) |
上課地點 |
管二204 |
備註 |
建議先修課程:行銷管理。 限學士班三年級以上 總人數上限:30人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1001idm |
課程簡介影片 |
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
課程概述 |
This 2010 course is my continuous experiment to design and create a course for electronic classroom in the future. Nevertheless, IDM requires a lot of visual comprehension, which challenges the instructor to integrate both digital materials and non-digital ones. Students taking this course share the responsibilities to convert the non-digital parts to all digital style for future course. Of course, people interactions, such as classroom discussion and Q&As, are always critical chemical reactions and can never be replaced by digital media. As a rule of thumb, participants are expected to:
1.participate in discussion and to verify the terminology and concepts in our weekly meetings;
2.organize a study group of 3 students to cover 3 companies in the same types or kinds of retailing and to keep up with the ever changing world in IDM with news update;
3.choose an IDM in-depth topic (e.g., category management, long tail, etc.) to address the recent development of What, Who, Why and How in IDM.
|
課程目標 |
1) to familiar the MBA students with the concepts and terminology used in IDM.
2) to construct an awareness of momentum underlying the changing patterns of IDM.
3) to build up management skills of IDM in various institutions.
4) to develop a global perspective of IDM for future career.
|
課程要求 |
1) This is an elective course for those who are interested to develop advanced knowledge and perspectives in IDM. Students with basic training in a) marketing management or b) marketing channel or c) international business are most eligible for this class. The instructor strongly advises students to have at least 2 courses of the above in order to get the best out of this IDM course.
2) Teaching pedagogy includes lectures, class discussion, case studies, guest speech, and site visiting. Certain flexibility is inevitable to get the best results out for each specific session.
|
預期每週課後學習時數 |
|
Office Hours |
每週四 13:00~14:00 |
指定閱讀 |
潘進丁、王家英, 當巷口柑仔店變成Wal-Mart-零售專家潘進丁解讀十大流通浪潮, 天下文化, 2006 |
參考書目 |
Levy and Weitz, Retailing Management, 2009, 7th edition, McGraw-Hill
Dornier, et al (1998), Global Operations and Logistics, John Wiley & Sons |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
課堂參與討論 |
25% |
|
2. |
分組產業分析 |
25% |
|
3. |
市場定位與競爭個案 |
25% |
|
4. |
流通趨勢報告 |
25% |
|
|
週次 |
日期 |
單元主題 |
第1週 |
9/15 |
1. 課程介紹
2. 2011兩岸流通產業合作與交流會議 visit http://www.ict-cd.org/20110920/index.html
3. 行銷通路與流通功能之關係 |
第2週 |
9/22 |
1. 行銷通路與流通功能之關係 (cont.)
2. 流通經營者高峰論壇領袖對談(TCFA)
3. 分組選擇 (零售,三流,需求鏈,供應鏈)
|
第3週 |
9/29 |
Fast Fashion 的需求鏈與供應鏈 |
第4週 |
10/06 |
Trends in Retailing
|
第5週 |
10/13 |
Types of retailers and multichannel retailing |
第6週 |
10/20 |
Demand chain and supply chain |
第7週 |
10/27 |
便利商店的流通策略
1. 四大便利
2. 長尾 vs. 短尾
3. Goods vs. Services |
第8週 |
11/03 |
3C產品的流通策略
不停駛的驛馬
3%的超越 |
第9週 |
11/10 |
(A) 智慧商店 (B)企業電子化 (C) HAVI 與 McD |
第10週 |
11/17 |
(A) Guest Speaker: 鄭樹人 Schenker Taiwan
(B) Guest speaker -張誠之 HAVI Taiwan |
第11週 |
11/24 |
(A) 流通科技應用
(B) 台灣鞋業(from M to R) 的國際發展 【Demo Case】 |
第12週 |
12/01 |
(A) Guest Speaker: 陳勇至 FEDEX Taiwan
(B) More Shoes and distribution
|
第13週 |
12/08 |
Field trip to
(A) 奇威 Keywear (重慶北路長安西路口集合)
(B) 長榮桂冠酒坊 (台北車站微風廣場2F) |
第14週 |
12/15 |
量販店的國際流通【Group A】
百貨公司的國際流通【Group B】
|
第15週 |
12/22 |
長尾的現象與管理意涵(Professor Jaw)
餐飲業的國際流通【Group C】
Online stores的國際流通【Group D】 |
第16週 |
12/29 |
Fast Fashion 的國際流通【Group E】
國際物流業的發展與競爭【Group F】 |
第17週 |
1/05 |
智慧型手機的國際發展與競爭【Group G】
從地圖日記到Groupon, 談在台灣網路創業的心得(郭書齊) |
第18週 |
2012/1/12 |
流通趨勢報告(大綱feedback) |
|